Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. In the case of significant battery technology improvement and increasing demand, gm would be able to. To maximize their effectiveness, color cases should be printed in color. Iot properties of the tesla 1 the tesla has a persistent 3g cell connection to the internet that is paid for gratis by tesla. Tesla motors cars combine style, acceleration, and handling with advanced technologies that make them among the quickest and the most energyefficient cars on the road. Stakeholder analysis of tesla motors and the global automobile industry. The project uses powerpack 2, tesla s latest generation storage system, which includes a tesla inverter. Arrieta, floodman, messenger, musafar teslas mission is to accelerate the worlds transition to sustainable energy. That is not the case with the majority of comparably priced vehicles from other auto manufacturers. Since its establishment in 2003, the company has grown to be the biggest manufacturer of. During its short history of 10 years, tesla motors inc has experienced soaring growth by radically deviating from traditional business model approaches in the. Riding on significant tailwinds from bullish analyst reports on tesla s visionary business. Tesla video evidence evidence, data and a case study. Each time you speak about doing things right, you speak about tesla.
However, the takeaway message is that your company cannot be successful unless you have your own tim cook, a person who has a clear. Case study of strategic reputational risk management. Company analysis corporate background tesla motors company was. The only way for tesla to compete effectively would be through differentiation, which would focus mainly on technology.
Therefore, teslas case study emphasizes the importance of ambitious strategic vision, ongoing innovation, vertical integration, and direct sales for business success. Tesla motors, inc pioneer towards a new strategic approach. Tesla motors designs and sells highperformance, highly efficient electric sports cars, with no compromises. The case is intended as a basis for class discussion rather than to illustrate. Tesla motors tsla history founded in 2003 by elon musk current ceo, jb straubel cto, martin eberhard, marc tarpenning, and ian wright tesla roadster first manufactured product, offered from 2008. Tesla motors since its inception in 2003, tesla motors has made significant breakthroughs in the electric vehicle ev market with its proprietary powertrain technology.
This is made of 3phase ac induction motor and an output of 794 bhp combining. Tesla motors in 2020 case study the s3xy models of tesla 1. Tesla motors is an american company that is engaged in the manufacturing, designing and selling of electric cars and electric po. Tesla motors case solution and analysis, hbr case study. Elon musk, ceo and chief product architect of tesla motors. This paper seeks to explore reputational risk management practices of tesla inc. Its first roadster model provided a driving experience that was on par with a traditional gas engine and was the precursor for considerable success in the automobile market. As of june 2018, tesla sells the model s, model x and model 3 vehicles, powerwall and powerpack batteries, solar panels, solar roof tiles, and some related products. Case hbs case collection august 20 revised december 2015. And every time you seek a model for organization analysiswell, yes, you are welcome to consider tesla. Paolo boccardelli candidato andrea monsellato matricola 659181. In the best case scenario, the transition to a hydrogen economy would.
The 21st century electric car tesla motors october 9, 2006 by martin eberhard and marc tarpenning. In mid20, tesla motors was riding a wave of success. Theyre durable enough to prevent breakage, yet slim and lightweight. They have been programmed in a way that they can easily produce different car models. In 2008, the company introduced its first car to the us, the tesla roadster. Pdf electric vehicles an introduction of the tesla case for. We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services. Stakeholders affect the business environment and running. Tesla motors norbert binkiewicz justin chen matt czubakowski june 4, 2008. Here i will conduct the tesla supply chain case study as a bonus, there is also apple swot analysis to aid mba and management students.
They have been removed, in the spirit of the open source movement, for the. Tesla motors case study about electric car strategic management. Innovation, open innovation, coupled process, partnership, tesla motors. The sum total of the companys automotive expertise was that a couple of the guys at tesla really liked cars whats more, the founding team had no intention of turning to detroit for advice on how to build a car company. Tesla motors ip open innovation and the carbon crisis bl. Tesla was founded in 2003 by a group of engineers who wanted to prove that people didnt need to compromise to drive electric that electric vehicles can be better, quicker and more fun. Herb benson, robert korn, samantha nettnin, and kevin peterson 2. Tesla case study help case study on tesla by expert writers. Tesla motors case solution and analysis, hbs case study. The manufacturing process of teslais automated and innovated, as multifunction robots can manufacture up to 85 cars per day. Tesla was chosen as the case study because of its dominance in the electric car industry and, most importantly, because of the significant role it plays in transitioning the world to sustainable. Getting the edr data evidence, data and a case study.
With the increased focus on renewable energy driving all, sector the countrys economy. Case analysis does tesla have the resource and capabilities to provide a sustained competitive advantage. In the contemporary world of business and technology, few companies get as much. Tesla was founded in july 2003, by engineers martin eberhard and marc tarpenning, under the name tesla motors.
A business model innovation in the automotive industry relatore prof. The 21st century electric car tesla motors idconline. Nov 27, 2016 this paper is a strategic analysis of tesla motors, inc. Tesla motors was created in 2003 by a group of engineers in silicon valley with a vision to create the most compelling car company of the 21st century by driving the worlds transition to. Oct 07, 2014 tesla understands the importance of smartphone ubiquity to modern life, so its no accident the transition is seamless when one climbs into a model s.
The electric vehicle manufacturer tesla motors inc. Choose from hard or soft cases featuring superbright, highquality prints that wont fade. Based on a tesla case study our research focusses on product, company, market and industryspecific factors that might enable even small. The most important value chain activities are operations, distribution and marketing and sales. Arrieta, floodman, messenger, musafar tesla s mission is to accelerate the worlds transition to sustainable energy. Tesla motors case study about electric car strategic. Case study background california engineers founded tesla motors in 2003 to create exciting electric vehicles.
This paper is a strategic analysis of tesla motors, inc. This case was written by jeff dyer, horace beesley professor of strategy at brigham young university, and nathan furr, assistant professor of strategy at insead. Feb 20, 2018 tesla is experiencing growing pains, but has willingly invited more criticism than other young companies because the automaker is brazen enough to pronounce ambitious goals and, most boldly, insist that its vision of the future of the automotive industry is the definitive one. Tesla motors these cars are primarily sold in the united states, however they are becoming increasingly popular in the united kingdom, ireland, japan, hong kong and singapore. In business, every decision that has to be made requires thorough evaluation. Essay examples 1192 words 5 pages tesla motors inc. Concluding, tesla motors follows the coupled innovation process by establishing strategic partnerships. Pdf tesla pestel analysis harvard strategic management. Tesla is now considered one of the most innovative and progressive companies in the green technology market, with over 6,000 employees in over a hundred locations. What are the key elements of tesla motors strategy. The tesla automobile is a big example of the internet. It is intended to be used as a basis for class discussion rather than to. Threat of new substitutes is low in the automobile industry especially for tesla motors.
Tesla motors has ridden its status as a growth company to appreciate its stocn price more than 600% since 2012. Pioneer towards a new strategic approach in the automobile industry along the open source movement. If tesla were to enter the lower end market, it would without doubt face strong competition from gm. Not only did tesla chief executive and chief product architect elon musk demonstrate that convention could be defied, he did it in an industry with 100yearold traditions. The company specializes in electric car manufacturing and, through its solarcity subsidiary, solar panel manufacturing. And one of the most convenient and straightforward methods to do this is through costbenefit analysis. In 1996 general motors came out with general motor. Sep 27, 2018 lessons learned from tesla case study. It is against the backdrop of these ideal that tesla motors company was created.
Currently, tease has two models available for purchase, the roadster and model s. Mercury has about a 15 percent share of new zealand electricity sales and supplies all segments of the market. Case study tesla gigafactory, nevada tesla raises the bar on construction practices in the new, state of the art gigafactory. Tesla motors case solution, tesla motors case analysis, tesla motors case study solution, threat of substitutes. Read more about how tesla helped mercury to improve the forecast accuracy of their retail portfolios. Tesla motors response to toyota motor companys longstanding hybrid technology. Vacuum plumbing systems the flexibility of acornvacs system means you can design without the owner knowing where they want things to go because you can change it pretty easily. Social and economic trends influencing teslas business model teslas innovation and focus is driven by a strong concern for the environment. Tesla was founded in 2003 by a group of engineers who wanted to prove that people didnt need to compromise to drive electric that electric. Tesla models s x 3 y whu sed enginears dont spel gud. How tesla changed the auto industry by steve jurvetson. The tesla automobile is a big example of the internet of things and potential problems and benefits of this idea. There are various stakeholders both internal and external interested in the tesla motors company. Tesla was founded in 2003, and substantially increased public attention towards electric mobility.
Looking inside for strengths and weaknesses describes strengths as unique resources or. Case study solution and lecture notes about tesla motor inc. It had created two cars tha most people agreed were remarkable. Every time you mention outofbox thinking, you think about tesla. The transport sector has also received numerous recommendations to reduce carbon emissions. Herb benson, robert korn, samantha nettnin, and kevin peterson. But tesla is forcing the auto industry to rapidly change. In the particular, case study solution and lecture notes about tesla motor inc in the electric vehicles market, tesla company has established itself as the market leader. Tesla motors harvard business publishing education. Tesla has its own distribution channel which consists of 20. Tesla s supply chain is still in the development phase, and right now tesla doesnt have the capital and supplier.
The practical case study attractiveness lies in the fact that tesla motors inc. This paper analyses the strategy and leadership of tesla which have enabled them to be take the first mover advantage. Tesla motors strategy is based on effective management of their funds to enhance more research for the production of more electric cars to reduce dependency on petroleumbased cars. A case study of tesla motors list of abbreviations ev electric vehicle bev battery electric vehicle ice internal combustion. Tesla motors case solution, tesla motors case analysis, tesla motors case study solution, tesla motors introduction. The management case reflects company guidelines provided by tesla motors during the. Tesla is also providing a performance guarantee in the form of a capacity maintenance agreement cma that will ensure a minimum amount of system energy available that kiuc can utilize each year during the term of the ppa. All of the companys electricity generation is renewable. Strategic management case study 1 tesla motors mgmt 48.
Tesla seemed to be on its way to defying the skeptics and becoming the. Tesla motors is spending a lot of effort making a safe, light. Doc tesla case study vladyslav piontkovskyy academia. Leading the advent of a more sustainable transportation system and its innovations, tesla motors has established quite a reputation in the automotive industry. Also, this report considers tesla motors partnerships as a case study and it aims to give an insight of how the coupled process of open innovation is.
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